Morning! Monday Sept. 20, 2010

The Multi-Level marketing reps and some Network Marketers were straggling

 in on this gloomy for some and bright for others Monday depending on what their favorite NFL or MLB teams did over the weekend. The White’s (Brian and Felicia)

http://workwithbrianandfelicia.com/  the soon to be Guru’s of our industry, extended their stay so that they can listen in on step number 2 of the Email Marketing lesson Coach was delivering, were made to wear the silver and green of the Eagles after the “boys” lost again. The discussion continued as Marie the always adorable blond rep for We Smell Good for You Multi-Level marketing company said, “Coach I think I have my target market set as you instructed (see Friday blog), what is next?”

            “What are you selling Marie?” asked Coach. “I mean, before you start writing or emailing you must have a clear understanding of just exactly what you are marketing.” “You can’t start thinking clearly about your target market without knowing what it is you’re really selling. Makes sense, right?” “Yet,” Coach continued, “this is where most network marketers completely fail.” “They are out there working their tails off, investing all kinds of money and time, trying to sell the wrong things to the wrong people. Once you know what you’re selling you will go through the 3 questions from Lesson 1 and get crystal clear on who you want to attract.” “I sell perfume” Marie said, “Do you really?” ask Coach, “Or maybe there is more to it, are they purchasing perfume from a rack or catalogue, or are you there to assist them?” ask Coach. “I assist and recommend,” answered Marie. “Hmmm, so maybe it is not just perfume they buy into” Coach said.

            Understand that you are marketing more than a product with email marketing or just about any beginning marketing campaign. It is still YOU that they purchase from and respond too! “Ahhhhhh I get it now, market me first, right Coach?” “Marie” Coach replied, “show your wit, your charm and your personality to people and they will respond in a way that you want!” as an example, “I received many emails from

David Wood,” (www.workwithdavidwood.com ) said Coach, “that told me his life story about living in a van, having nothing and what his dreams were, way before even knowing what he was selling. Today, he is one the biggest marketing guru’s on the planet, because he sold himself not a product first.” The Diner began to empty with the promise of the next installment of Coach’s Email course on Tuesday. Share your comments and thoughts below or share them on Facebook or Twitter, but please share them today. Have a Great Day.

Today’s Menu Special:

“Self-confidence is the first requisite to great undertakings.”

– Samuel Johnson